Ahmad Tea

Britain and beyond.

Drawing on four generations of tea blending and tasting experience, Ahmad Tea is dedicated to the unique place that tea drinking commands at the heart of daily life in the UK and around the world.

Ahmad Tea has enjoyed success through the growth of business to business distribution and sales relationships in the United States. To further bolster their position and build a loyal retail following through the creation of strong direct-to-consumer relationships in North America, they partnered with DOMANI to carve out a eCommerce enabled digital brand hub.

Project Link:

Ahmad Tea Brand Site

  • Ecommerce
  • Systems Integration
  • Platform Development
  • Mobile Web Development
  • Global Localization
  • Strategy

An experience like none other.

In a market where coffee dominates as the hot drink of choice, Ahmad Tea faced the challenge of educating consumers not only about their product offering but also on the benefits and ritualistic experience of drinking tea - inspiring reflection and bringing balance to daily life. In addition to enabling consumers to purchase Ahmad Tea through their North American site, we wanted to demystify the traditions and practices of brewing, serving and enjoying tea.

Built on the Magento framework Ahmad Tea's eCommerce site pairs the history of the Ahmad Tea London brand with a fresh, clean design that speaks to the everyday luxury of a good cup of tea. The Tea Essentials section touts the revitalizing effects that drinking tea can have including aiding in weight loss and decreasing cognitive impairment and shares tips on how to brew the perfect cup of tea. The Recipes section allows tea aficionados to discover new and exciting ways to “have their tea and eat it, too."

  • Warm, welcoming design celebrates the benefits and rituals of drinking tea
  • Tea Finder feature helps visitors find their perfect blend
  • Mobile site blends with CRM strategy to promote on-the-go purchases
  • Calling tea lovers everywhere. Ahmad Tea's homepage ignites social engagement with an Instagram feed of branded and user-submitted shots depicting the beautiful moments that are part of the tea-drinking experience.