Air National Guard

Rise to the challenge.

Stand up and prove you've got what it takes to be a hero. Training starts now.

The Air National Guard came to DOMANI to develop a series of augmented reality-based interactive games designed to challenge and intrigue potential recruits. The games were integrated into mobile kiosks so that the ANG could bring the experience to recruiting events across the country.

Services:
  • Systems Integration
  • Content Strategy
  • 3D Production
  • Augmented Reality
  • Kiosk Development
  • Game Design
  • Strategy
Category:

Step into service.

The "Rise to the Challenge" tour featured five separate interactive challenges, each designed to highlight a skill associated with the real-life roles performed by Air Guard men and women. The games leveraged augmented reality to test a player's mechanical, observational, and spatial aptitudes, with simulated missions ranging from stabilizing a spinal injury to refueling a B-2 before time runs out.

In the spirit of competition, top scorers were featured on a leaderboard with the all-time high scorer remaining at the top throughout the tour. Gamifying the experience kept the public engaged, and made it easier for recruiters to connect with visitors and contextualize the value of serving their country.

  • We turned to augmented reality to engage on the go and connect with young adults across the country in new ways.
  • 5 unique interactive challenges to challenge and intrigue potential recruits
  • Shape up & ship out. Augmented reality lets you step into the shoes of a guardsmen, completing missions and saving lives just like in the real world.