Fila

SHOW SOME LOVE

Since retiring from tennis, 2013 Wimbledon Champion Marion Bartoli has been devoted to bringing high-fashion to the court. Her latest project, a partnership with Fila entitled LOVE FILA, infuses the beloved athletic mainstay with the vibrant colors and bold graphics that have been Marion’s signature since her tennis days. The result is a one-of-a-kind collection suited to athletes and fashionistas alike.

In an effort to balance Fila’s forward thinking brand ethos with Marion’s creative vibrance, DOMANI launched LOVE FILA, a platform celebrating the color, attitude, and energy at the center of Marion’s latest line.

Services:
  • UX
  • Mobile Web Development
  • Interactive Video
  • Marketing
  • Strategy
Category:

A WORLD BURSTING WITH COLOR

LOVE FILA is a unique, mobile-first, responsive website conceived to transport the user into an engaging and energetic digital environment. 

The splashy graphics and vibrant transitions draw the user into the LOVE FILA experience, playing up and off the clothes and models. To make this animation fully mobile-optimized, the video is built in SVG to ensure a robust, smooth visual experience.

  • A fresh take on a classic brand
  • Visual attitude inspired by the patterns in the line
  • High energy designed for mobile
  • Vibrant animations inspired by Marion Bartoli's sense of color and attitude bring the collection to life.
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