House of Marley

the rhythm of digital retail.

Deeply rooted in principles of charity and eco-consciousness, House of Marley makes premium headphones and speakers that not only embody these tenets, but are also well-designed and easy to use.

A challenger brand with a legacy to love up to, House of Marley has a strong vision and product catalog, but their previous site design didn't do the brand justice. Facing steep competition in a market oversaturated with slick, celeb-backed audio gear, the brand looked to DOMANI to increase conversions through a complete overhaul of their e-commerce site both here in the US and in markets abroad.

Project Link:

House of Marley

Services:
  • UX
  • Content Management System
  • Ecommerce
  • Systems Integration
  • Platform Development
  • Global Localization

Smart design stays a step ahead.

With the site’s design and buy-flow not performing at its best, we needed to create a destination that would better convey the brand’s full-steam-ahead trajectory and ultimately drive more business.

In order to take the brand to the next level, we created a Magento powered framework with sales conversion as a priority focus. The revamped design features an easy-to-use navigation and product category structure, a simplified layout with clean typography and bold imagery, and a quicker path to purchase.

  • Continuing the the Marley legacy through positivity, eco-consciousness, style, and quality
  • Highly optimized for conversion
  • Localized in 20+ markets worldwide
  • Push. Measure. Adjust. Smart UX and eye catching design is a great start, but driving conversion hinges on maintaining an adaptive SEM and CRM strategy - both are services DOMANI typically covers for eComm clients.