Paper Mate

Spread Joy

To relaunch their Inkjoy brand, Papermate needed to rethink the brand's web presence. Energized to launch something special, the brand reached out to DOMANI with a clear challenge - bring Inkjoy's playful spirit to life in a whole new way.

Project Link:

Inkjoy Website

  • UX
  • Ecommerce
  • Content Strategy
  • Social Media
  • Mobile Web Development
  • Video Production
  • Design
  • Web Development


DOMANI launched a uniquely engaging brand site that infused joy at every click, tap, and scroll. Anchored in a responsive grid, the site prominently features colorful animations and playful interactions heroing Inkjoy products as the stars of the show.

Through UGC integration, visitors can discover the amazing projects Inkjoy makes possible around the globe - and share playful pieces of branded content along the way. When ready to buy, the site directs users to external partners to purchase.

The new Inkjoy website successfully relaunched the brand, and positioned the brand to seamlessly layer in more bright, joyful content in the future.

  • A bright, fun color palette was used throughout to reflect the personality of the brand
  • Shareable homepage animations, heavily feature Inkjoy products and bring the brand to life
  • The subtle, constant movement on the site makes for a surprising, cheerful digital experience