To relaunch their Inkjoy brand, Papermate needed to rethink the brand's web presence. Energized to launch something special, the brand reached out to DOMANI with a clear challenge - bring Inkjoy's playful spirit to life in a whole new way.
Inkjoy Website
DOMANI launched a uniquely engaging brand site that infused joy at every click, tap, and scroll. Anchored in a responsive grid, the site prominently features colorful animations and playful interactions heroing Inkjoy products as the stars of the show.
Through UGC integration, visitors can discover the amazing projects Inkjoy makes possible around the globe - and share playful pieces of branded content along the way. When ready to buy, the site directs users to external partners to purchase.
The new Inkjoy website successfully relaunched the brand, and positioned the brand to seamlessly layer in more bright, joyful content in the future.
