Luxury Brand Partners
A Loyalty Program for Salon Professionals
Known among styling experts for high-performance, prestigious beauty brands (like Oribe and R+Co), Luxury Brand Partners (LBP) needed a digital platform that would engage and reward their most loyal professional customers and help them take their salons to the next level.
To reinforce the close strategic bond that LPB has with salons around the world, DOMANI designed and developed an exclusive B2B Loyalty Program catering directly to master stylists, salon owners, and retail partners. Having previously worked together on e-commerce sites for six of the LBP brands, this effort was a natural extension to the platform architecture we'd established.