Luxury Brand Partners

A Loyalty Program for Salon Professionals

Known among styling experts for high-performance, prestigious beauty brands (like Oribe and R+Co), Luxury Brand Partners (LBP) needed a digital platform that would engage and reward their most loyal professional customers and help them take their salons to the next level.

To reinforce the close strategic bond that LPB has with salons around the world, DOMANI designed and developed an exclusive B2B Loyalty Program catering directly to master stylists, salon owners, and retail partners. Having previously worked together on e-commerce sites for six of the LBP brands, this effort was a natural extension to the platform architecture we'd established.

Project Link:

LBP Pro Website

  • Content Management System
  • Ecommerce
  • Systems Architecture
  • Infrastructure
  • Platform Development


LBP Pro is a custom-developed B2B e-commerce website that utilizes the Enterprise-level Magento platform. The solution uses NetSuite for integration with LBP’s ERP for inventory management and fulfillment – in order to house and manage several brands and systems under the one umbrella. The CMS supports a content-rich experience that includes styling trends and techniques, as well as new product announcements.

LBP Pro isn’t just about the nuts and bolts. DOMANI struck the right balance to all this brawn with a beautiful, sleek look and an elevated, contemporary design. Furthermore, the website has created a space for all LBP brands, current and future, to live cohesively together.

  • CMS supports both e-commerce functionality and premium salon content
  • Offers partner salons a point based loyalty program along with digital modules that salons can use to sell LBP product independently online
  • Reinforces LPB's brand position by merchandising educational programming in addition to product
  • LBP Pro's loyalty program offers members three tiers of membership, with a dynamic reward engine that calculates rolling benefits based on sales.