Starwood Hotels & Resorts


The Luxury Collection offers world-class hotels and resorts in over 90 destinations across the globe. The staff are devoted to delivering unique and transformative experiences across every aspect of a guest’s stay.

To advance the brand's category leadership and help them engage and inspire the next generation of luxury travelers, DOMANI created Luxury Collection Destinations, a global platform highlighting expert local insights and offers, stunning photography and video, and curated social content.

Project Link:

  • UX
  • Systems Architecture
  • Content Strategy
  • Platform Development
  • Localization
  • Strategy

Designing the Destination Authority

Whether browsing for inspiration, or quickly pinpointing a specific destination through predictive search and interactive maps, The Luxury Collection Destination site helps travelers make the most of their journey. The responsive, mobile-friendly platform also features an integrated booking solution and a scalable, content-managed framework that facilitates localization in 9+ languages.

DOMANI led all aspects of this global brand initiative including strategy, content development, IA/UX, design, and development. We also continue to work closely with the global brand team to provide post-launch analytics and performance marketing support.

  • Quick booking CTAs integrated across the entire experience
  • A comprehensive analytics suite tracks regional performance, which can be attributed back to individual property bookings
  • Sort destinations by preferences and/or geography
  • When guests at Luxury Collection properties connect to their in-room WiFi they are presented with a local area content pulled from the platform's CMS.