A 360° Game Plan.
Maclaren approached DOMANI at a critical point in the brand's evolution. Over the past 50 years, Maclaren strollers and baby products were sold almost exclusively in department stores and smaller, specialty retail outlets, and had only recently penetrated the big-box retailers. They were losing share and traction to mega e-tailers like Amazon and found themselves in desperate need of a consolidated online presence.
Needing a strategy to increase access to its products and penetrate new international markets, Maclaren brought DOMANI on to serve as brand, operations, and technical advisers with the goal of restructuring their entire global digital retail strategy.
- Content Strategy
- Global Localization