Smith & Cult
Dare to be bold.
When DOMANI was tapped by Smith & Cult to dream up a rule-breaking experience to feed the insatiable, creative thirst of nail enthusiasts everywhere, we knew that no simple e-commerce site would do. With shades with names like Stockholm Syndrome and Vegas Post Apocalyptic based on the diary of a fictional beauty-obsessed heroine, this new brand is shaking things up in a fairly traditional category - and needed an online presence to match.
The result? A unique, uninhibited e-commerce platform that helped Smith & Cult burst onto the scene, and also redefined and elevated the nail care space.