Kickin'it With Umbro.

Since 1924, Umbro has brought a tailor’s touch to sportswear, serving the practical needs of modern, competitive athletes around the world. When Umbro needed a complete overhaul of their global e-commerce site, DOMANI got the call.

With the brand’s global consumer base in mind, DOMANI developed a fresh e-commerce presence that’s accessible across a wide range of devices, browsers, and languages.

Project Link:

  • Ecommerce
  • Systems Integration
  • Platform Development
  • Global Localization
  • Strategy

One platform serving 28 Markets.

DOMANI led Umbro through a discovery process in which site content, brand standards and marketing initiatives were broken down and built back up for the 2.0 launch.

The effort resulted in a new that incorporates an updated brand design guide and branded content into the shopping experience. The tired Flash-based site was replaced with a more contemporary, mobile-friendly, HTML-based version.

To meet the needs of Umbro teams across the globe, DOMANI architected a powerful, custom-built CMS that enables staff to either share content globally or limit it to specific market sites in just a couple of clicks. With intuitive asset management and a single platform to service each region, the updated site let Umbro hit the ground running.

  • Global eCommerce platform - localized in more than 25 markets
  • Custom CMS lets brand share content with select markets in just a few clicks
  • Easy, intuitive asset management - upload once, leverage globally
  • Tailored for change. Share content across 32 region sites in 15 languages on the same platform, or change a product image for all markets with a few clicks.