V76
Packaging Redesign
V76 by Vaughn, a haircare brand from the most-sought after expert in men’s grooming, was looking to transition to a grittier brand targeting a younger demographic in high-end barber shops. They needed a visual refresh to match their new point of view.
The new packaging identity was contextualized across digital, in-store, and internal sales materials, and pushed the boundaries of what was possible for a barbershop brand.