V76

Effortless style for today's modern man.

Confident and cool, V76 by Vaughn celebrates the tradition of men’s grooming with an American sensibility. This sophisticated collection of men’s grooming products offers must-have classics updated for the 21st century, resulting in a simple and streamlined regimen that helps men look their best.

Instead of a standard, turnkey e-commerce presence, V76 looked to DOMANI to create a fresh and inspired experience that would differentiate and elevate this new brand within the men’s grooming category.

Project Link:

V76 by Vaughn
Services:
  • Content Management System
  • Ecommerce
  • Content Strategy
  • Platform Development
  • Strategy
Category:

Bringing a new brand to market.

Designing and launching V76’s digital retail presence served as a perfect example for how to position a new brand online for success. We knew we had to approach the task from a holistic perspective. Instead of illustrating the brand’s story and showcasing the collection dichotomously, we created a coherent message that aligned V76’s ethos with the fundamental utility of selling product.

We designed a streamlined Magento e-commerce framework that not only showed off the grooming collection, but also captured the essence of what makes the modern man. Visitors can browse styling tips and interviews with influencers on the site’s Well Groomed blog, flip through the Lookbook for inspiration, and learn how they can bring V76 products into their own salons.

As a fledgling brand, V76 by Vaughn needed to quickly deliver its value proposition to visitors, all the while moving them through the purchase process. With DOMANI’s help, V76 has shown significant adoption in high-end men’s salons and has won its fair share of awards along the way.

  • Digital presence elevates this new brand within a highly competitive category
  • Sales strategy that drives digital retail in style
  • Convergence of content and commerce
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