John F. Kennedy Presidential Library & Museum

Relive the moment.

Seeking a uniquely multilayered interactive experience, The Martin Agency approached DOMANI to recreate the Apollo 11 moon mission online in real-time. Made for the John F. Kennedy Presidential Library, We Choose the Moon celebrates the 40th anniversary of Man's greatest conquest, as inspired by the former president's grand vision.

...The result ended up being The Most Awarded Campaign of the Year, according to Advertising Age.

Project Link:

  • Content Strategy
  • Platform Development
  • Social Media
  • Video Production
  • Transmedia Storytelling
  • Strategy

3, 2, 1...Launch. went live on July 16 at 8:02 a.m. with the rocket taking off at 9:32 a.m. - exactly 40 years to the minute after the historic launch.

For four days, the site relived Apollo 11's lunar mission, minute by minute, in real-time - leveraging almost 110 hours of Apollo 11 audio transmissions, full screen 3D animations, and live Twitter feeds in the voice of the astronauts.

The core challenge of this project involved creating a truly "real-time" event that leveraged massive audio and video files for a mass audience. When the streaming audio countdown sounded off - "3...2...1... We have lift-off!" - the site needed to respond perfectly. Hundreds of thousands of eyes were watching worldwide - many of them space and technology fanatics with a close eye to detail, so there was zero room for anything but a perfect delivery.

  • 3 million visits from 216 countries in the first 2 weeks
  • “Most Awarded Campaign of the Year” - Advertising Age
  • FWA: Site of The Year, Cannes Lions: x 5, ANDY Awards: Gold, One Show: Gold x 2, ADC Award: x 3,... and more
  • Bring on the Bling. Hailed as the "Most Awarded Campaign Of The Year" by Advertising Age, We Choose The Moon won a whopping 48 awards from the likes of the Cannes Lions, D&AD, and the One Show.