Westin

WESTIN OOO GENERATOR

Westin Hotels teamed up with McSweeney’s in a campaign aimed at Americans who, tragically aren't using their allotted vacation days each year.

Taking a week off work to travel is great. Writing an 'out of office' (OOO) auto-response email isn’t so great. So Westin wanted to make it as easy as possible for travelers to make their OOO messages shine, and add a little fun to this usually mundane task.

Services:
  • Social Media
  • Video Production
  • Marketing
Category:

GET OUT OF TOWN

In an integrated effort between BBH and DOMANI, the campaign empowered users to infuse a bit of humor in an otherwise benign'out of office' (OOO) message - making them as memorable as the vacation itself.

The OOO messages were primed and ready for social sharing - ultimately yielding an estimated $56,000,000 in earned media value.

  • Partnership with the brilliant minds at McSweeney's
  • Who knew OOO messages could be so much fun?
  • Face it, your out-of-office messages are boring. We're here to help you sound like a worldly adventurer and all-around bon vivant.
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